Releasing music · 9 min read · Updated 2026-09-27
How to Release Music in 2026: The Complete Checklist
Releasing music is not one action, it is a sequence of deadlines that all land on the same Friday. Miss one and the whole release slips. We run this process for every TSG release, and this guide is the checklist we actually use.
You do not need a label to do any of this. You need a distributor, a plan, and about four weeks of lead time. Here is the whole thing, in order.
1. Finish the record before you touch anything else
Everything downstream, artwork, pitching, press, pre-saves, assumes the audio is final. Not 'almost final'. Final. The moment you deliver to a distributor, changing the audio means a takedown and redelivery on most platforms, and your release date moves with it.
Before you call it done: bounce the master, listen on headphones and a phone speaker, and check the loudness. Streaming platforms normalise playback volume, so an over-limited master does not sound louder on Spotify, it just sounds flatter. Measure the integrated LUFS and true peak so you know exactly what each platform will do to it.
2. Choose a distributor
A distributor delivers your music to Spotify, Apple Music, Beatport and the rest. The main differences are pricing model (per-release vs subscription), which stores they reach, payout speed and how much control you keep over metadata.
For electronic music specifically, check Beatport and Juno Download support before you commit, not every distributor delivers there, and for club music those stores matter. Read the royalty split terms twice. If a distributor takes a percentage, that percentage follows the release forever.
3. Pick the date, then work backwards
Release on a Friday. The global tracking week starts on Friday, playlist editors plan around it, and your first-week numbers compare cleanly against everyone else's.
Four weeks is the minimum comfortable window. Here is the countdown we use:
- 5 weeks out: audio final, artwork final, metadata final
- 4 weeks out: deliver to your distributor; pitch to Spotify editorial (requires delivery at least 7 days before release, earlier is better)
- 3 weeks out: pre-save page live, smart link ready
- 2 weeks out: press release sent to blogs and curators
- 1 week out: promo content scheduled, Canvas uploaded
- Release day: post, reply, share, watch the numbers
4. Get the metadata right the first time
Metadata is how stores, playlists and royalty systems identify your music. Errors here are the most common and most expensive mistakes we see, a wrong artist name splits your catalogue across two profiles, and a mistyped code can split your royalties.
The two codes that matter: the ISRC identifies one recording and follows it forever across every store and royalty statement. The UPC identifies the release (single, EP, album) as a product. Your distributor usually assigns both for free. If you bring your own: never reuse an ISRC for a different recording, and never let one recording end up with two ISRCs.
Also check: exact artist name spelling (including featuring artists), title capitalisation per store style guides, genre tags, and explicit-content flags.
5. Cover art that passes review
Every major store requires exactly square artwork. Spotify's minimum is 1400×1400 pixels; Apple Music wants 3000×3000 and reviews covers manually, blurry or upscaled art gets rejected and your release date moves.
The text rules trip people up most: no URLs, no social handles, no pricing, no store logos, and the artist name on the cover must match the metadata exactly. Check your artwork against the requirements before you upload it to the distributor, not after the rejection email.
6. Pitch, pre-save, press
Spotify editorial pitching happens in Spotify for Artists and requires the release to be delivered at least 7 days before release day: but pitch at 3–4 weeks out, because editors work through submissions in order. You get one pitch per artist profile per release, so write it carefully: mood, genre, story, and any traction you already have.
A pre-save page lets fans save the release before it is out, which converts day-one streams and signals demand to the algorithm. Get it live three weeks out and put it in every bio link.
Press works on the same lead times. Blogs and playlist curators need the music, the artwork and the story at least two weeks before release day: a press release sent on release day is a press release nobody reads.
7. Release day and the week after
On release day: post the smart link everywhere, reply to every comment, and update your artist profiles (Spotify for Artists, Apple Music for Artists) with the new release pinned. The first 48 hours of engagement shape how the algorithmic playlists treat the track.
The week after is where most independent releases die, not from lack of quality but from silence. Keep posting: behind-the-scenes clips, the Canvas loop, fan reactions, the story of how the track was made. A release is a campaign, not an upload.
Tools for this
Free tools from TSG that do the heavy lifting for the steps above.
Release Date Planner
Pick your date and get every deadline above with the exact day for each step.
ISRC & UPC Validator
Check both codes before you deliver, typos split royalties.
Cover Art Checker
Verify your artwork passes store requirements before upload.
Loudness Penalty Checker
See exactly how much each platform will turn your master down.