Release Date Planner
Pick your release date and get every deadline that comes with it - delivery, pitching, pre-saves, press and promo.
Distributors need time to deliver your release to stores, and stores need time to process it. Four weeks is the window that keeps every option open - shorter timelines start closing doors.
Spotify editorial pitching requires the release to be delivered at least 7 days before release day, and the earlier you pitch, the more consideration it gets. Press and playlist curators work on similar lead times.
The planner works backwards from your date: artwork and metadata final five weeks out, distributor delivery and Spotify pitching at four, pre-save page at three, press release at two, promo content scheduled at one - release day on a Friday, when the global tracking week starts.