Instagram Specs
Instagram is where release artwork does its second shift as promo material. These are the sizes that keep your cover and videos sharp in the feed.
Artwork
| Feed post (square) | 1080×1080 px (1:1) |
| Feed post (portrait) | 1080×1350 px (4:5) - takes more screen space |
| Profile picture | 320×320 px |
Audio
| Music in Reels/Stories | Comes from the Meta music library, delivered by your distributor |
Loudness
| Normalisation | Applied in-app for Reels and Stories |
Video
| Reels | 1080×1920 px (9:16), up to 3 minutes |
| Stories | 1080×1920 px (9:16), 60 seconds per segment |
| Format | MP4 (H.264), 30 fps recommended |
Worth knowing
- A Spotify Canvas (720×1280) can be repurposed as a Story or Reel background, but re-export at 1080×1920 for sharpness.
- Portrait 4:5 feed posts outperform square posts for reach - crop your cover art accordingly.
Source: Instagram Help Center · Last verified 2026-09-27