Back to Platform Specs
Instagram Specs
Instagram is where release artwork does its second shift as promo material. These are the sizes that keep your cover and videos sharp in the feed.
Artwork
| Feed post (square) | 1080×1080 px (1:1) |
| Feed post (portrait) | 1080×1350 px (4:5) - takes more screen space |
| Profile picture | 320×320 px |
Audio
| Music in Reels/Stories | Comes from the Meta music library, delivered by your distributor |
Loudness
| Normalisation | Applied in-app for Reels and Stories |
Video
| Reels | 1080×1920 px (9:16); check current length limits for your account |
| Stories | 1080×1920 px (9:16), 60 seconds per segment |
| Format | MP4 (H.264), 30 fps recommended |
Worth knowing
- A Spotify Canvas (720×1280) can be repurposed as a Story or Reel background, but re-export at 1080×1920 for sharpness.
- A 4:5 feed image takes more vertical screen space than a square post; compare formats with your own audience before choosing one.
Source: Instagram Help Center · Last verified 2026-09-27