TikTok Specs

Your music reaches TikTok as a 'sound' delivered by your distributor. Fans then use clips of it in their own videos - which is where the promotion value comes from.

Artwork

Sound artworkUses your release cover art, square
Profile image200×200 px minimum

Audio

DeliveryVia distributor as part of your release
Clip lengthUp to 60 seconds per sound, chosen at delivery

Loudness

NormalisationTikTok applies its own loudness normalisation in-app
Practical adviceDeliver a competitive master; the hook section should hit immediately

Video

Video size1080×1920 px (9:16)
DurationUp to 10 minutes; music promo works best under 30 seconds
FormatMP4 (H.264)

Worth knowing

  • Pick the 60-second clip carefully at delivery - it is the part of the song fans can use.
  • The chorus or drop should start within the first seconds of the clip.

Source: TikTok support · Last verified 2026-09-27

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